The International Fund for Animal Welfare (IFAW) is looking for a skilled Digital Marketing Production Specialist to support our digital marketing and fundraising team in Europe and the UK (UK will be included in Europe going forward for brevity). This is an incredible opportunity to join a global and growing digital marketing and fundraising program at a prestigious global animal welfare and conservation organization, reaching millions of supporters and advocates worldwide.
The Digital Marketing Production Specialist will be accountable for supporting the Digital Marketing and Fundraising Teams in the UK, Netherlands, Germany and France in executing the marketing plan across all digital platforms, including but not limited to: organization’s world-wide websites and CRM, email communication platforms, advocacy and fundraising platforms.
The Digital Marketing Production Officer, European region reports to the Digital Marketing & Fundraising Manager in the European Region. IFAW has offices in the UK, Netherlands, Belgium, France and Germany and this role can be based near any of those locations.
Role and Responsibilities
- Daily production of HTML emails ;
- Manage data extensions, segmenting, send matrices ;
- Review and approve mass marketing emails produced by other teams and departments ;
- Create, update and replicate donation, advocacy, contact and various other online forms and features ;
- Implement system functionality enhancements such as donation forms optimization, add-ons, email landing page optimizations, advocacy platform enhancements ;
- Create and update basic web pages using HTML and Content Management System ;
- Assist with online database management ;
- Support multiple database integration tactics through source code creation ;
- Create and manage database source coding ;
- Implement light creative design and HTML work where required ;
- Perform light social media and third party integrations ;
- Liaise with internal and external teams when required on project work and functional enhancements ;
- Perform basic graphic and digital design enhancements ;
- Monitor and report on performance in Google Analytics ad other reporting systems.
Expériences / Formation
Qualifications and Education Requirements
- 3+ years in a digital environment ;
- Marketing and fundraising experience in non-profit sector ;
- Intermediate proficiency with HTML and CSS ;
- Experience with email marketing platforms ;
- Experience with Content Management Systems ;
- Experience with Customer Relationship Management systems, exposure to Salesforce.com a plus ;
- Knowledge of Adobe Creative Suite and Photoshop in particular ;
- Familiarity with Marketing Automation Platforms ;
- Familiarity with Google Analytics, Tag Manager, Google Search Console ;
- Fluency in English; fluency in French, German or Dutch is a plus ;
- Willing and eager to learn and take on new digital platforms, a must ;
- Ability to work under tight deadlines in a dynamic environment ;
- Team player with the ability to manage relationships with multiple cross-functional teams ;
- Organizational and problem solving skills ;
- Excellent time management and project management skills ;
- Attention to detail.
At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.