Total recrute un  Responsable régional du commerce électronique et des nouveaux canaux, SINGAPORE-FRASERS TWR(SGP), Singapour

 

 

Job Description

E-commerce and New Channel Strategy:

• Define and deploy E-commerce and New Channel strategy and roadmap for APMO zone, including specific strategy and/or business model for the specific affiliates in the zone with strong E-commerce potential
• Key accounts for Spare Parts Platform with central sales: Identify, negotiate and implement strategic partnerships across the region
• Evaluate & analyze the market environment & competitive landscape in the identified countries in the zone and propose the road-to-market for E-commerce and New Channel for the respective affiliates, build, prospect and build strong tie with E-commerce platforms
• Propose and establish the right team organization to accelerate E-Commerce and New Channel development at the affiliates, including how the new team shall leverage on the existing functions within the corporate organization
• Create and maintain a commercially focused digital plan to ensure maximum exposure and conversion, execution and evaluation

Brand policy, Brand awareness and Product Management

• Ensure E-commerce and New Channel brand strategy are in line with Business line.
• Work together with APMO commercial communication teams to ensure brand visibility and efficient use of A&P budget for E-commerce and New Channel

 Affiliate Support

• Coordinate and follow up with the affiliates on a regular basis the status of E-commerce/New Channel sales results vs. budget
• Extend support to affiliates to achieve sales targets
• For South East Asia countries, take as lead for E-commerce strategy & Implementation with local affiliates.

Context and environment

• Very fast changing context and environment, with numerous countries with different cultures and economical patterns
• Extremely competitive markets and weak historical presence of total, presenting opportunities of development

Candidate profile

• Appropriate Degree in Marketing, Business Administration, or Commercial related. Possess an MBA Degree is an advantage
• Minimum 5 years working in online marketing, ability to drive sales with creative marketing ideas and strategies, ideally within an eCommerce function in automotive sector.
• Highly motivated, passion for developing a deep understanding of shopper needs throughout the online journey and how this differs by language and country
• Knowledgeable in range management processes, marketing methodologies, different marketing parameters and on lubricant technologies will be advantages
• Strong communication skills and command over marketing concepts
• Ability to communicate with culturally diverse Asia Pacific markets

Offer ID

37618BR

Metier

Sales general responsibilities, Marketing

Employment type

Regular position

Experience level required

Minimum 6 years

Employer company

TOTAL OIL ASIA-PACIFIC PTE LTD

Branch

Marketing & Services

About us / company profile

Give your best to better energy and make the commitment with Total. With over 500-plus professions in 130 countries, we offer high safety and environmental standards, strong ethical values, an innovation culture and wide-ranging career development. Be part of the global team whose mission is already shared by 100,000 employees: to make energy better each and every day.