Avis de recrutement : GAIN recherche un.e Associé.e principal.e, marketing et promotion au Bénin.

Avis de recrutement : GAIN recherche un.e Associé.e principal.e, marketing et promotion au Bénin.

 

 

 

 

 

About the role :

The Senior Associate, Marketing and Promotion will be part of a team that ensures coordination and cohesion among programmatic strategies, technical support and advice for the co-designing, implementing, and monitoring of marketing / demand generation strategies for the vegetable project in Benin and will support with integrating these with other components such as Supply and Enabling Environment.

The position holder will be responsible for providing marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin. The Senior Associate, Marketing and Promotion will also work to convert market research into locally applicable solutions while demonstrating retail promotion expertise.

Key Responsibilities include :

• Provide marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin.
• Select and manage the relationship with research, advertising, design, media and promotion agencies, review and develop relevant agency briefs.
• Manage agencies to implement and deliver various parts of the workplan, including supervision of agency’s’ work to ensure quality of deliverables, workflow for review of deliverables by relevant GAIN staff.
• Contribute to the review and development of the last mile distribution strategy and small retailer engagement, including suppliers, brokers, and promotion agencies.
• Work with technical reports (media coverage reports, retail sales reports, consumer. insight reports) & monitoring data to develop or revise strategies and prepare recommendations.
• Actively work on stakeholder mapping and management of key interest groups (SafeVeg, government, regulatory agencies and other government agencies on successful implementation of the programme.
• Organise and maintain frequent field visits to ensure that project progress is on track and the risk mitigation plan is up to date.

About you :

The ideal candidate should have experience of promoting and working through different types of retail channels (i.e., retail, wholesale, B2B, direct consumer) prevalent in the country including with small retailers, demonstrate ability to interpret technical reports (media coverage reports, retail sales reports, consumer. insight reports) & monitoring data to develop or revise strategies and prepare recommendations.

The post holder should have proven experience in marketing or brand management, managing various types of agencies within Benin – creative, media, in-field promotion etc. and executing effective campaigns through them. Experience in marketing activities that addresses urban Bop consumer’s concerns and succeeds in increasing purchases will be an added advantage.

You should have a passion for designing elaborate marketing strategies that would create impact at consumer level. The candidate should have an education background in in communications and marketing management/ social science/ economics/business or related work experience.

Apply here

Deadline : 3 March 2023