Stage (26 semaines, temps plein, à domicile) : Deux stages sur la marque et le marketing, Communication et marketing, Division de la collecte de fonds privés et des partenariats basé à Genève, Suisse.

 

 

 

 

 

 

UNICEF’s Private Fundraising and Partnerships (PFP) Division is the driving force behind all private sector engagement activities by its country teams to raise income and increase influence across the entire sector which includes business, governments, and individuals. The assignment is to support the Brand & Marketing specialists who are responsible for planning, developing and rolling out global campaigns and are responsible for enabling country teams to manage consistently UNICEF’s brand identity in their local activities. The internship will be the occasion to demonstrate a significant level of autonomy in thinking and action, and be supporting the implementation of projects outlined in the global marketing plan. The internship will be an opportunity for high-performing students to learn more about UNICEF’s fundraising among private sector and specifically marketing strategies and techniques on how to build and sustain a brand identity in the context of a non-profit sector.

How can you make a difference?

Under the guidance of the Brand & Marketing experts, the selected individuals will manage all aspects of the completion of the following projects, from objective settings to deployment among the network:

  • Brand identity guidelines and tools – support country teams to champion UNICEF’s brand identity
  • Assist in coordinating the organization’s priority campaigns & initiatives in order to develop compelling fundraising funnels that are driven by best practice, audience insights and UNICEF’s priorities in order to deliver significant ROI.
  • Participate in the team’s work plan activities to develop compelling, insight led journeys for supporters to deepen their level of engagement with UNICEF, ultimately leading to, and growing, their overall commitment to UNICEF, with the eventual result of an ongoing financial commitment.
  • Help build relationships across PFP and other UNICEF entities to foster and deliver audience centric, brand based supporter journeys that ultimately deliver ROI for UNICEF.
  • Support in the collaboration with and the market knowledge unit to bring relevant insights into the campaign planning cycle – audience mapping, segmentation, and key messages support engagement and individual giving teams to determine supporter insights & triggers for giving.
  • Support the continuing focus of the team on the quality and thoughtfulness of the supporter experience through every touchpoint to ensure that this experience fulfills UNICEF’s brand promise.
  • Collaborate with multiple stakeholders to build strategic journeys and calls to action, services and products that entice target audiences to support UNICEF
  • Monitor key performance indicators and maintain accurate reporting and analysis of campaign initiatives.Non-profit organizations benchmark – understanding the landscape in which UNICEF operates its fundraising among the general public and high value audiences:
    • Identify brand & campaign creative assets from comparable organizations (by monitoring social media accounts) regularly and compile information into existing tracking file. Report findings monthly to the Marketing team.
    • Maintain and update benchmark documents (related to key brand attributes) by finding relevant information on websites.

Modality: Paid, Fulltime

Reporting to: Brand & Marketing specialists.

Tentative start date: June 2023.

Duration: 26 weeks (6 months).

Workplace:  Home-based within CET time zone + or – 2 hours.

Qualifications

  • Be enrolled in an undergraduate, graduate, or Ph.D. degree programme or have graduated within the past two years;
  • Be proficient in English and have excellent communication skills (written and verbal) in English. Fluency in other UN working languages will be an asset;
  • Have excellent academic performance as demonstrated by recent university or institution records;
  • Additional consideration will be given for any past experience in Marketing, preferably in a B2C company;
  • Be ready and willing to take direction well and work in a dynamic, collaborative, multi-cultural environment;
  • Have a general understanding of and interest in world affairs, current events and humanitarian issues;
  • Be at least 18 years old;
  • Possess your own laptop;
  • Have no immediate relatives (e.g., father, mother, brother, sister) working in any UNICEF office; and have no other relatives in the line of authority that the intern will report to.

Apply now

Deadline: W. Europe Daylight Time